First, Daniel invested $85,000 of his own money into his campaign, which allowed him to do the mailings, yard signs and phone calls needed to win.
This money only matched what Hall had accumulated in PAC donations over four years.
Second, Daniel committed his personal time going door to door for more than 60 consecutive days, becoming known to voters during the hot summer.
Hall had others going door to door for him.
Third, Hall did not realize the aggressive force coming onto the field against him until early voting was well underway. He was caught flat-footed.
Fourth, Hall handed Daniel three issues that only Hall could have created and caused voters to abandon Hall.
Those issues included legislation to sell Lakeshore Park, which is the most used park in the city.
Hall also sponsored legislation to allow Tennova to build a high-rise hospital on Middlebrook Pike without checking with the neighborhood as to their views while accepting significant campaign donations from the Tennova PAC.
Hall then endorsed Stacey Campfield for state senate on TV when Campfield was politically toxic.
Fifth, the two appearances Hall and Daniel made together on TV assisted Daniel, whose performance was more polished and informed while Hall was clearly on the defensive and visibly distressed in front of the camera.
Sixth, the margin of victory for Daniel came from the Rocky Hill county precinct and Deane Hill Recreation city ward.
Ashe goes on to do a little finger-wagging and hand out advice to pols, which is, basically: Make sure the legislation you introduce actually reflects your constituency.